Bing Ads vs Google Ads

Every business uses different kinds of ads to attract leads and drive sales. Ads are also used to build awareness and reach new customers by businesses. To fulfill all these requirements of Sales, leads, and awareness, several kinds of ads are used.

Bing ads and google ads are one of these large advertising platforms. Both are very productive and PPC advertising options that allow small businesses also to advertise their products and services on their platforms at a very low cost.

Google ads: Overview

Google ads is the service provided by Google company which is the most popular and leading tech company in the world. There are mainly two types of google ads. One which is shown on the first of every search query and the second which is shown under the webpages as the format of images and videos etc.

Bing ads: Overview

Bing Ads is the service delivered by Microsoft company. They are not very familiar among users because of their non-mobile compatibility. But it doesn’t mean that it is not worth it. Microsoft encompasses mainly three search engines Yahoo!, AOL and Bing. Whenever a person runs bing ads it shows on all these platforms which makes it an even better choice than google because it reaches more users and customers.

Advertising Cost

When compared to any two ad platforms, Cost is the crucial part. So, which one is more expensive? There is not too much difference between these two from the Point of view of Cost as both use the PPC model to advertise on their platforms which means they Charge you for every single click on your particular ads. However, Bing has lower CPC (Cost-per-click) and high conversions and clicks rates which means you can reach more customers at less price in comparison to google ads.

Audience targeting

Audience targeting is another very crucial part of any ad service. Both Google and Bing allow you to filter and target your desired audiences so that your ads can only be seen by your desired audience. There are several options both give to filtering your ads such as location, language, network, etc. However, Bing makes it more flexible and customizable to their ads. They give many extra features and options to filter your ads. Such as time zone selection, device, and OS selection, etc.

Best for your business

So, Now what is best for you? Both ads have tremendous possibilities, opportunities, and reasons to go with but our recommendation is instead of choosing this or that you can allocate your budget to both. You can run your ads on both platforms to get more success in your ads. However, if you still want to choose a single ad platform for your advertisement needs, go with Google ads.