5 Google Analytics Segments (and How to Use Them to Increase Revenue)

Even though you think you know a lot about Google Analytics but you barely know 10%. Yes, this is true. Google Analytics is such a well for the analytics of your business, the more you understand, the more it will grow. It is very difficult to say that we can easily take the knowledge through google analytics because Google analytics keeps different types of knowledge hidden inside itself, to know which we need both skills and experience.

That’s why in this blog we will understand 5 such very important google analytics segments which every online business should know and track.

Five Google Analytics segments that you use to increase your revenue

Purchasers vs Non-purchasers segment

Purchaser vs Non-purchaser is one of the very fantastic and useful segments you can create to analyze your business performance. It will help you to differentiate the purchasers and non-purchasers customers who are visiting your website. You’ll also be able to know what purchasers are doing which non-purchasers are not doing and it will give you an idea that how you can convert your non-purchaser customers into purchaser customers.

Single-time buyers vs multiple-time buyers

Differentiate and analyze your customers who have bought products only a single time and customers who have bought multiple products or regular customers. This analysis will absolutely help you to make crucial changes to your website as per google analytics. You’ll know the difference between single-time buyers and regular buyers.

Cart abandoners segment

Cart abandonment is one of the most irritated and complicated problems that usually every e-commerce owner goes through in their journey. But fortunately, with the help of the Google analytics segment, you came easily to analyze and customize your UX as per analyzing the cart abandoners.

High-value customers

Understanding and keeping engaged with your products and services to your high-value customers is a very crucial part of an e-commerce business. These are those customers who actually run your business. So, you cannot ignore them. Analyses them and improves the personalization and user experience for their needs to attract them to your products and services.

Keyword length segment

Keyword length is the part of Google’s analytical segment which helps people to know what keywords are searched for your services and products. It will help you to run an effective Google ad and also helps to know the organic and inorganic visitor numbers on your website.

These 5 Google Analytics segments are a good fit for any kind of online business with the help of which one can grow their online business tremendously.