4 Important strategies for On-Page SEO

Do you know why aren’t you getting enough traffic on your website? Do you know what things are you missing? Maybe you haven’t focused on the main parts of the SEO. Search engines are continuously trying to upgrade the algorithm to improve better search results. On-Page SEO has been one of the most important parts of the SEO industry. You want to get searched in the top 3 searches you want to generate more traffic. But things aren’t working the way you want.

It’s time for you to change the strategy and use some effective ways of doing On-Page SEO. It’s important to do On-Page SEO effectively because it helps search engines to understand who you are and helps you get at the top of search results when the keywords are entered.

• Use long tail keywords

Long Tail Keyword is keyword phrase consisting of three or more words. For example- Head term is “Running Shoes” and the long tail Keyword will be “benefits of running shoes” Long Tail Keywords helps Search engines to rank quickly as the search volume is low. Keywords with High search volume may find difficult to get search in the top searches due to high competition for those keywords.

• Optimize Meta Descriptions and Page Titles

Meta Description is a short description of the page. Meta Description Length should be 120 and 158 characters for Google. However, this has been changing every year due to a different length for desktop and mobile. Make sure you put the most important information in the Meta description.

Pages titles known as Title tags are something which appears at the top of browser and Search engine result page. Make sure your page title should include your page keyword

• Internal Linking

Internal linking is one of the important parts. Internal linking means linking pages within your website which helps search engines know about other pages. This will help the visitor to stay on the page for longer and helps decrease the bounce rate.

• Optimize Images

It is important to optimize your images. It helps search engines understand what the image is about. It’s known as alt tag or alt text. Make sure that the alt image tag should only provide the information about the image. Google also added the website’s domain URL for each result to show users where the image is coming from which helps grow organic traffic.